Supply Chain Management Analysis to Support the Operations of Gethuk Semar Micro, Small, and Medium Enterprises

Gethuk Semar Micro, Small, and Medium Enterprises (MSMEs) is a traditional cassava-based food agro-industry business that is developing in Karangpandan District, Karanganyar Regency, with market characteristics influenced by local demand and the tourism sector. Dependence on local cassava raw materials that are perishable and seasonal demand fluctuations make supply chain management a key factor in maintaining the operational sustainability of MSMEs. This study aims to analyze the structure and performance of supply chain management at Gethuk Semar MSMEs and design a more integrated and efficient supply chain management system. The research method used is a qualitative approach with field observation techniques and documentation studies to describe the flow of raw material supply, production processes, and product distribution. The results show that the Gethuk Semar supply chain involves local cassava farmers, collectors, MSME production units, and direct distribution channels to local consumers and tourists. However, supply chain management is still simple and not supported by an integrated information system. Therefore, this study designs a supply chain management system based on supplier, inventory, production, distribution, and reporting modules. This system is expected to improve operational efficiency, raw material supply stability, and the competitiveness of Gethuk Semar MSMEs amidst market dynamics and regional tourism.