STUDY ON POSITIONING BRANDED ATHLETES SPORTS PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE CITY AMONG ADULTS

The report discusses the positioning of branded sports products in the Coimbatore region. It also analyzes the perception, preference, and satisfaction of the consumers. The report takes into account the quality, price, brand, and availability of the products. Both primary and secondary data were collected and analyzed using appropriate statistical methods. This study examines the preference of sports persons towards branded sports products. The research aims to understand the buying behavior and preferences of consumers in Coimbatore regarding branded sports products. The research will analyze the impact of brand awareness, quality, price, and customer satisfaction on buying behavior. The results of the research will help sports brands to improve their marketing and customer relationships in Coimbatore. In findings, it reveals that athlete branding has an impact on sports products in CBE city, as indicated by high youth preference, awareness, support, athlete branding, as well as considerations of availability and prices. The study concludes is that strong athlete brands with reinforcing product, marketing, and pricing strategies will allow sports brands to attain position, trust, and growth in the CBE City market.