Company responsibilities and employee adaptation in digital era: An analytical perspective for North Macedonia

The fast progression of digital transformation and technological adoption and implementation in the workplace raises critical questions regarding the responsibilities of companies toward their employees. This paper examines the extent to which companies are expected to support employees in adapting to technological change, mitigate the risks of job displacement, and ensure fair and transparent practices. Key areas of responsibility include the provision of training and re-training opportunities, active involvement of employees in technology adoption processes, and transparency in the use of data for monitoring performance. Additionally, companies are expected to assist displaced employees through reemployment support and financial compensation, while fostering a workplace climate that facilitates adaptation to digital change. Finally, the role of management in setting an example for digital transformation and it emphasized as a cornerstone of effective changes. By analyzing these responsibilities, this study highlights the ethical, social, and organizational imperatives of companies in balancing technological advancement with human resources well-being, offering insights into sustainable strategies for navigating the digital era. Keywords: digital transformation, human resources, company responsibilities, employee adaptation.