Teaching Introduction: The World of Advertising Course and Advertising Ethics Scenarios
Abstract: The Teaching Section’s contributing editors introduce the articles for this issue: “The World of Advertising Course“ and “Leading the Discussion: Using Scenarios to Teach Advertising Ethics.”
Authors
- Matthew P. McAllister (ORCID: https://orcid.org/0000-0002-9753-3094)
- Joanna L. Jenkins
Publication Details
- Journal
- Advertising & Society Quarterly
- Published
- 2025-12-01
- DOI
- https://doi.org/10.1353/asr.2025.a982329
- Primary Topic
- Management and Marketing Education
- Type
- article
- Field-Weighted Citation Impact
- 0.00