Branded Content Governance Project’s Media-Marketing Integration Conference

Abstract: The Media-Marketing Integration: Practices, Policies, Problems and Remedies conference, held at the University of the Arts London on July 3–4, 2025, was organized as part of the Branded Content Governance Project (BCGP). The BCGP is a three-year international research project examining the regulation and broader governance arrangements for brand-funded content in thirty-two countries, including all EU countries, Canada, USA, Mexico, Australia, and UK. The conference brought together international researchers working on media-marketing convergence and included keynotes from leading scholars, such as Joseph Turow, Sonia Livingstone, and Nick Couldry.