Strategic and operational challenges at Linx Printing Inc.

Learning outcomes The learning outcomes are as follows: Case overview/synopsis Linx Printing Inc., a printing company based in India, was inherited by Aman Aggrawal from his father in 2019. Witnessing the declining sales of his company, Aman was worried about the survival of his father’s business legacy. He faced significant challenges in navigating a fast-changing and increasingly competitive printing industry. He then decides to take the help of Ravi Mathur, an operations consultant, to find out the real cause of stagnating profits. This case shows how poor inventory management impacts a company’s existence in a highly competitive landscape. Students will be asked to perform the ABC classification of inventory management, determine economic order quantities and calculate the total annual cost associated with managing inventory. Furthermore, they would also be asked to discuss a supplier relationship strategy by implementing a purchase–portfolio matrix for different types of raw materials. Complexity academic level The case is suitable for courses such as operations management and operations strategy at the MBA and executive education levels. Supplementary material Teaching notes are available for educators only. Subject code CSS9: Operations and Logistics