The World of Advertising Course

Abstract: The co-editors of the Teaching Section of ASQ have a conversation with Dr. Edward Timke about the World of Advertising course that he developed in Fall 2025 at Michigan State University. The course has multiple learning objectives, including learning about careers in advertising, advertising history, research skills, and advertising literacy. The discussion focuses on the challenges of the course: creating and managing an online asynchronous course with an 800-student enrollment, integrating multiple perspectives (including historical, cultural, and professional), choosing readings and examples, and emphasizing the students’ own lived experiences with advertising.