Debiasing entrepreneurial careers: A field experiment on female role model effects on entrepreneurial self-efficacy and early-stage career choices

Women remain underrepresented not only as founders but also as employees – or “joiners” – in young and small firms, limiting their exposure to entrepreneurial environments that often serve as critical pathways to venture creation. To address this gap, we investigate whether introducing female entrepreneur role models in educational settings can shape young women's entrepreneurial self-efficacy and early career choices. Drawing on role congruity theory and social cognitive career theory (SCCT), we conducted a field experiment involving over 430 university students and 98 early-stage entrepreneurs. Using a pre-test/post-test design and longitudinal tracking of early career choices, we explore the causal effects of exogenously assigned female role models on students' decisions to join a young or small firm. We find that exposure to social interactions with female entrepreneurs significantly boosts female students' entrepreneurial self-efficacy. More importantly, women who were paired with a female entrepreneur were over 10% more likely to join a young firm after graduation compared to those assigned to a male entrepreneur. Mediation analysis confirms that entrepreneurial self-efficacy is a key mechanism linking exposure to same-sex role models with women's decision to join a young firm. These findings highlight the potential of targeted role model interventions to reduce gender disparities in entrepreneurial entry pathways and expand the diversity of entrepreneurial ecosystems.