Dealing with incivility and setting the tone for the future – a case study about a startup company in Bangladesh

Research methodology The case is based on interviews in 2024 with the one of the co-founders of Boltbd, Ms Maha Anwar[1]∗, the Chief Operating Officer of the fintech start-up Boltbd∗, supplemented by classroom testing and secondary sources such as textbooks, journals, newspapers, business magazines and other relevant sources. All names used in the case were disguised/altered to satisfy the request of the protagonist and the organisation’s CEO. The incidents that occurred however were not changed. Case overview/synopsis This case deals with a decision that has to be made by a chief operating officer (COO) of a start-up in Bangladesh, who is made aware of a mid-level manager who was reportedly using derogatory terms while referring to female colleagues. Complexity academic level