Study of factors influencing demand for domestic innovative products and technologies in the agro-industrial complex

Increasing the efficiency of agricultural production in modern conditions is a driver of ensuring food security and independence of the country. Supporting and stimulating demand for domestic innovative products and technologies is fundamental in solving this problem. The purpose of the article is to study the factors influencing the demand for domestic innovative products and technologies in the agro-industrial complex and to develop mechanisms to stimulate it. The paper develops theoretical and methodological aspects of institutional interaction between the state, science and agribusiness in the process of stimulating demand on the basis of joint value creation. The analysis of patent activity as an indirect reflection of the demand for innovations in the agricultural sector of the economy is carried out. The factors constraining and accelerating the demand for innovative products in the agricultural sector are substantiated. A marketing support model has been built reflecting the impact of the effectiveness of scientific research and development on the formation of an innovative segment of the agricultural sector. The positive effect of granted patents and coefficients of self-sufficiency with patents on the growth of innovative products was revealed: an increase in the number of granted patents by 1% leads to an increase in the volume of shipped innovative products by 1.97 billion rubles; an increase in the coefficient of self-sufficiency by 1% is accompanied by an increase in the volume of innovative products 81.5 billion rubles. The practical significance of the research results lies in the possibility of their use in the development of mechanisms for state support of demand for innovations and digital technologies in the agro-industrial complex.