Designing communication strategies to increase rural participation in clinical trials using the Health Belief Model and strategic communication
•Participants reported slight positive attitudes towards toward clinical trials.•Participants had concerns about safety, benefits, and how to access trials.•Lower socioeconomic groups had lower trust and were less willing to participate.•Messages tailored to rural values and language can improve trial engagement.•Early communication on safety and barriers can boost rural trial engagement.
Authors
- Dannell Boatman (ORCID: https://orcid.org/0000-0003-0219-0322)
- R. P. Reece (ORCID: https://orcid.org/0000-0002-3126-5568)
- S L Hodder
- Jay Roger Mason
- Markie P McCoy
- Joanna Bailey
- Jessica Thayer
- Sarah Hansen
- Chelsea Norton
- Stephenie Kennedy-Rea
Institutions
- West Virginia University (US)
- Huntington University (US)
- West Virginia University Hospitals (US)
- West Virginia Division of Natural Resources (US)
- Valley Health System (US)
- Cabinet Office (JP)
Publication Details
- Journal
- Contemporary Clinical Trials Communications
- Published
- 2026-02-09
- DOI
- https://doi.org/10.1016/j.conctc.2026.101610
- Primary Topic
- Ethics in Clinical Research
- Type
- article
- Field-Weighted Citation Impact
- 0.00