Erratum: The psychology behind paying more for limited edition heritage products

It has come to the attention of the publisher that article Bhattacharya M., Das Sarma A., Sarkar, J.G. and Sarkar, A. (2026), “The psychology behind paying more for limited edition heritage products”, Journal of Consumer Marketing, Vol. ahead-of-print No. ahead-of-print, Link to the cited article., incorrectly listed affiliation of authors Agnitra Das Sarma and Juhi Gahlot Sarkar.The affiliation of author Agnitra Das Sarma was initially published as “Marketing Department, School of Management, Integrated Learning in Management University, Greater Noida, India” and has now been amended to reflect the correct affiliation “Marketing Department, School of Management, IILM University, Greater Noida, India”.The affiliation of author Juhi Gahlot Sarkar was initially published as “Marketing Department, Institute of Management Technology Ghaziabad, Ghaziabad, India, and Marketing Department, School of Management, Integrated Learning in Management University, Greater Noida, India” and has now been amended to reflect the correct affiliation “Marketing Department, Institute of Management Technology Ghaziabad, Ghaziabad, India, and Marketing Department, School of Management, IILM University, Greater Noida, India”.This error was introduced during the article publication process, for which the publisher apologises.