A STUDY ON ANALYSIS OF STOCK MARKET INVESTMENT IN RISK MANAGEMENT

This research explores the systematic processes of identifying, assessing, and mitigating diverse risks including market, liquidity, systemic, and behavioral risks to safeguard portfolios and optimize returns. Utilizing a mixed-methods approach, the study analyzes data from 124 respondents in Coimbatore City alongside a comprehensive review of existing literature and regulatory frameworks provided by SEBI. Key strategies such as diversification, asset allocation, hedging, and the use of advanced tools like Value-at-Risk (VAR) and algorithmic trading are evaluated for their effectiveness in reducing financial losses during market downturns.