‘Hiding the Label’: ‘Passing’ as Drinkers and Reinforcing Drinking Norms Through no and Low Alcohol Consumption in Social Settings

While NoLos were positively associated with inclusivity and sociability, the potential of alcohol refusal to challenge the status quo of drinking remains limited when NoLos are used to limit the 'threat' of non-drinking. NoLos may ultimately continue to support normative drinking cultures and reinforce social norms around drinking. Findings are significant as they may ultimately have implications for alcohol harm and public health, while directly contributing to a limited knowledge base and addressing persistent gaps in our understandings of how NoLos are incorporated into everyday (non)drinking regimes.