Reaching the End of the ICEV Domination: 35 Years of Battery Electric Vehicles in Norway

Norway reached a Battery Electric Vehicle market share of 96% in 2025. The fleet share reached 33%. Other countries are 5–10 years behind Norway. The extraordinary Norwegian development is the result of a 35-year-long complex process involving BEV testing from 1990 and Norwegian BEV industrialization from 1998, supported by a large package of incentives. The incentive package remained in place after the Norwegian actors went bankrupt in 2010 and the global OEMs took over the BEV supply. Norway has a had head start over other countries with high visibility, awareness, and a BEV fleet that accounted for 35% of all BEVs in Europe to build a market from. The incentives made the new OEM BEVs immediately competitive, contrasting with other countries’ insufficient incentives and slow development. A second market expansion followed from 2017 with access to lower-cost and long-range BEVs in more market segments. The EU’s new vehicle CO2-regulation forced OEMs to sell BEVs on a large scale. BEV technology improved rapidly with longer range and faster charging at a reduced cost, making the incentive even more efficient. The model availability increased rapidly from 2020, while ICEV model availability declined rapidly from 2022, enabling Norway to reach the national target of only selling BEVs from 2025. Norway solved the demand-side challenges of BEV adoption through large market pull incentives. The early supply-side challenges were attempted to be solved with Norwegian BEV production targeting a small-city BEV niche. When that failed, a window of opportunity opened to solve the supply-side challenges with the availability of OEM BEVs. The market scope broadened to commuters and multi-vehicle households and eventually to all new vehicle buyers. By 2020, all demand-side and supply-side challenges were solved, and the transition was accelerated by societal processes.