Strategic proposals for the modernization of the public administration of Portoparques EP in Portoviejo, Ecuador

The modernization of public administration is a key process for increasing the efficiency, transparency, and quality of services provided by public sector institutions. Within this framework, the public company Portoparques EP, responsible for managing green areas and cemeteries in the canton of Portoviejo (Ecuador), faces the challenge of transforming its organizational model to respond more effectively and promptly to citizens' needs. This study analyzes the progress made in the administrative modernization of Portoparques EP by examining initiatives related to digitalization, streamlining administrative procedures, professionalizing human talent, and enhancing citizen participation. In addition, the main barriers hindering institutional development are identified, including resistance to change, lack of technological resources, and the absence of an innovation-oriented organizational culture. Based on this diagnosis, strategic proposals are formulated to enhance the operational capacity and social impact of this local public enterprise.