The Linkage between Personality Traits and Type, Frequency and Motivation of Mobile Games in the Web 3.0 Era

Various gamers’ psychology has become a hot topic nowadays. Since the video game is changing in the Web 3.0 era, and the popularity of video games is increasing annually, becoming the dominant platform of the entertainment industry. It is important to analyse the reason why people like to play video games, since it can bring benefits to relevant organisations, such as game organisations and prevent game addiction problems. But there are not enough analyses relating to people’s motivation and frequency of playing video games. Regarding the Big Five theory, Maslow’s needs theory and U&G theory, this study analyses the linkage between video gamers’ motivation and behaviours. The main findings of this paper indicate the relationship and connection between gamers’ personality, playing behaviour, motivation to play video games, and game theme preference. In conclusion, this research developed a complicated theoretical framework based on the existing theories, highlighting a high relevance between gamers’ personality and their gaming behaviours. Moreover, it provided practical implications for both individuals who play video games and platforms, aiming to create a sustainable online environment.