The Role of Social Media in Modern Society in Thailand

The Role of Social Media in Modern Society in ThailandAbstract- Social media has found its place at the heart of Thai life. It influences theway Thais talk to each other, the way politics works, the direction of business, and theway we feel about each other each day. This paper examines the role of social mediawithin Thai society, where it all started, and what it all means. This includes the majorplayers such as Facebook, Instagram, Twitter, LINE, and TikTok. The depth of theanalysis also includes the role of the internet and other online media on the way peoplecommunicate, the words and language that are used, the politics of participation, andthe way that global business works in areas such as marketing and onlineshopping.While doing this, it also connects people, enables civic life, boosts creativity,and helps build economic opportunities. However, it also poses challenges such asmisinformation, privacy concerns, online harassment, and even addictions. Thisdiscussion balances these opportunities with the challenges, and their implications forThai society. Further, it also discusses the possible future trends of social media inThailand, future technologies, and their regulations. Thus, it may be said that socialmedia also has a place in Thai society, building society, while also fostering new social,cultural, and political streams.Keywords- Social media; Thailand; digital communication; political engagement; e-commerce; cultural change; mental health; misinformation; social networking platforms; digitalsociety. Associate Professor Dr. Chumnan Thongyen(PhD) Independent Scholar, Thailand