Impact of Organizational Welfare Policy on Purchase Intentions of Brand-New Cars in Universities in Ilorin

Organizational welfare policies form a core determinant of staff financial well-being, workplace satisfaction, and important purchasing behaviour. University policies—ranging from staff benefits and medical services to welfare amenities—contribute meaningfully toward impacting the capacity and willingness of employees to purchase worthwhile items like brand-new vehicles. The study explores organizational welfare policies and their impact on the purchasing intentions of university staff in the context of Ilorin, Nigeria. From a sample of employees working at three universities in Ilorin, Nigeria, the findings identify supportive welfare practices as a driving force toward staff readiness in making important financial investments as well as in purchasing new cars. The study reasserts the imperative of improving organizational welfare schemes toward staff morale and economic resilience building. It recommends that universities strengthen their welfare packages in their efforts toward desirable staff attitudes and institutional performance development.