Is Contextual Advertising Safe? Analyzing Systemic Risks with Ads on YouTube

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Publication Details

Journal
HAL (Le Centre pour la Communication Scientifique Directe)
Published
2026-04-13
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
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article

Is Contextual Advertising Safe? Analyzing Systemic Risks with Ads on YouTube

Oana Goga, Asmaa El fraihi, Ines Abdelaziz
HAL (Le Centre pour la Communication Scientifique Directe)
Consumer Behavior in Brand Consumption and Identification
article

Is Contextual Advertising Safe? Analyzing Systemic Risks with Ads on YouTube

Oana Goga, Asmaa El fraihi, Ines Abdelaziz
article en

Abstract

No abstract available for this paper.
HAL (Le Centre pour la Communication Scientifique Directe)
Agence Nationale de la Recherche
Openalex Percentile: Top 80%
Consumer Behavior in Brand Consumption and Identification
Open Access PDFOpenAlex
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