THE EMERGING PHASE OF DIGITAL TRANSFORMATION: ARTIFICIAL INTELLIGENCE, GREEN INNOVATION AND GLOBAL COMPETITIVENESS

This paper explores the new phase of digital transformation shaped by the rapid development of artificial intelligence (AI) and green technologies, within an increasingly competitive global environment. As digital ecosystems expand, economies and industries face growing pressure to simultaneously foster innovation, sustainability, and competitiveness. The study investigates the role of AI-based solutions in advancing environmental objectives, transforming industrial processes, and redefining sources of competitive advantage. It further examines how governments and firms incorporate digital sustainability strategies to address technological, ecological, and socio economic challenges. The findings emphasize the importance of digital resilience, responsible AI governance, and green innovation as key drivers of future economic development.