Wear the Game ::Designing Narratives for Digital Fashion

How can digital fashion, as a field of experimentation, contribute to the invention of new forms of storytelling and interaction in video games? Beyond simple character customization, how can game mechanics enrich the fashion experience? Conceived as a laboratory of ideas, this manifesto explores innovative formats at the intersection of virtual clothing and video game worlds. Rather than focusing on the aesthetics of digital outfits, it foregrounds their interactive potential and proposes original game mechanics in which clothing plays a central role. Wear the Game: Designing Narratives for Digital Fashion invites readers to consider the act of wearing virtual garments as a playful experience in its own right. It advocates a vision of digital fashion in which clothing is no longer a mere product, but a narrative, relational and introspective interface, grounded in connection, memory, attention and care—rather than competition or accumulation.