Rethinking Revenue Management in the Tourism Industry’s New Era

This study aims to develop a conceptual framework for Revenue Management (RM) in tourism industry sub-sectors, addressing key characteristics, processes, applications, trends and challenges in order to support future research. A qualitative approach was adopted through a conceptual analysis and an extensive literature review, using exploratory secondary research to identify and analyse academic contributions on RM in tourism, allowing the information to be synthesised and the study to be coherently structured. The findings reveal recurring patterns of RM implementation in tourism, highlight its strategic relevance, and propose a framework that systematises practices, emerging trends and directions for future research. The main limitation of the study lies in the fragmentation of the existing literature, which required a strong capacity for synthesis and critical analysis to select the most relevant contributions. The originality of this article resides in its integrated perspective on RM across tourism industry sub-sectors, offering a conceptual framework and identifying research gaps that contribute to both academic development and professional practice in the field.Acknowledgments: This work is financed by national funds through FCT – Foundation for Science and Technology, IP, within the scope of the reference Projet CiTUR UIDB/04470/2025.DOI: https://doi.org/10.54663/2182-9306.2026.SpecialIssueCMTH.11-24