The role of digital personalization techniques in client acquisition and retention on C2C luxury resale platforms

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HAL (Le Centre pour la Communication Scientifique Directe)
Published
2026-05-01
Primary Topic
Digital Marketing and Social Media
Type
article
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article

The role of digital personalization techniques in client acquisition and retention on C2C luxury resale platforms

Meriem Agrebi, Zeynepnaz Dag
HAL (Le Centre pour la Communication Scientifique Directe)
Digital Marketing and Social Media
article

The role of digital personalization techniques in client acquisition and retention on C2C luxury resale platforms

Meriem Agrebi, Zeynepnaz Dag
article en

Abstract

No abstract available for this paper.
HAL (Le Centre pour la Communication Scientifique Directe)
Université Paris-Est Créteil (FR), Paris-Est Sup (FR), Université Gustave Eiffel (FR), Institut de Recherche en Gestion (FR)
Industry, innovation and infrastructure
Openalex Percentile: Top 81%
Digital Marketing and Social Media
OpenAlex
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The role of digital personalization techniques in client acquisition and retention on C2C luxury resale platforms — Meriem Agrebi, Zeynepnaz Dag · HAL (Le Centre pour la Communication Scientifique Directe) (2026) | TGRS Research Map | TGRS