DETERMINANT OF THE FACTORS INFLUENCING COMMUNICATION CHANNELS PREFERENCES AMONG YAM FARMERS IN BALI LOCAL GOVERNMENT AREA OF TARABA STATE, NIGERIA

The study assessed the preference for selected channels of communication among yam farmers in Bali LGA of Taraba State, Nigeria. The population of the study was 1761 farm farmers in Bali LGA out of which 183 respondents were sampled. The research instrument was questionnaire. One hundred and eighty-three (183) copies of questionnaires were administered and all were retrieved, making 100% return rate. The study employed descriptive statistics and inferential statistics The result of the study revealed majority of the respondents (56.8%) were married, male within 36-45 years, had primary education, have been farming for 11-15 years, acquired their farm land through inheritance, earned annual income of more than ₦31,000 and above per annum. Absences of credit facilities (capital), low level of literacy among yam farmers, scarce information source, cost of purchasing means of information, lack of infrastructure in ICT, wrong timing of agricultural programs, transportation (Distance) and cost of buying bulletins were the constraints associated with selected channels of communication among the yam farmers in Bali LGA of Taraba state. The last portion of the research is the summary, conclusion, recommendations and suggestion for further study.