Developing Digital Literacy Through a Social Media Health Campaign

This article describes a project that integrates social media into an introductory nursing course. Students work together to develop health promotion campaigns on social media platforms. The project fosters active learning, encouraging critical thinking, teamwork, communication, and creativity. Student engagement is high, with positive feedback received on the quality of the campaigns and the development of essential professional skills. This innovative approach demonstrates the potential of social media as a powerful tool for enhancing student learning and preparing nurses for the challenges of the digital health landscape.

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Publication Details

Journal
Nursing Education Perspectives
Published
2026-02-03
DOI
https://doi.org/10.1097/01.nep.0000000000001506
Primary Topic
Social Media in Health Education
Type
article
Field-Weighted Citation Impact
0.00
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article

Developing Digital Literacy Through a Social Media Health Campaign

Tyler Traister
Nursing Education Perspectives
Social Media in Health Education
article

Developing Digital Literacy Through a Social Media Health Campaign

Tyler Traister
article en

Abstract

This article describes a project that integrates social media into an introductory nursing course. Students work together to develop health promotion campaigns on social media platforms. The project fosters active learning, encouraging critical thinking, teamwork, communication, and creativity. Student engagement is high, with positive feedback received on the quality of the campaigns and the development of essential professional skills. This innovative approach demonstrates the potential of social media as a powerful tool for enhancing student learning and preparing nurses for the challenges of the digital health landscape.

Nursing Education Perspectives
Quinnipiac University (US)
Quality Education
Openalex Percentile: Top 71%
Social Media in Health Education
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