A STUDY ON THE AWARENESS AND PERCEPTION OF INVESTMENT PATTERNS AMONG ARTS & SCIENCE COLLEGE FEMALE FACULTY MEMBERS WITH REFERENCE TO COIMBATORE CITY.

This present study analyses the importance of financial planning and investments for personal and professional stability in an uncertain economy. This research focuses on the level of awareness, perception, and common practices of investment made by female college faculty in arts and science colleges in the Coimbatore region of the city. The study examines and evaluates the investment patterns and relationship with various variables and tools. This reveals that the female faculties give more priority to bank deposits and least aware on the real estate avenues. The female faculties should be educated more on SIP and real estate investment avenues.