A Study on Consumer Awareness to Online Shopping with Reference to Mangalore City

With the rapid change in technology, electronic marketing and electronic commerce has been formed and gradually developed, therefore forming new business model and business chance which exerted an important influence on the country's economic future competitions. Online shopping is a recent area in the field of e-commerce and will certainly be the future of shopping in the globe. Many of the businesses take advantage of online portals to sell the products/services online. Online shopping facility allows customers to identify different types of products available in the international market, due to fast globalization, all types of products are available on the internet. There are many companies that sell different products and services online through website on the global market. Thus, growing in the international market, all the necessary and desirable products are available in the online market. The article aims to study consumers' perception and consumer satisfaction of online shopping. The paper aims at the study about the consumer awareness, consumers satisfaction and factors affecting on online shopping. The present research study has used Qualitative and Quantitative research methods to study the impact of Demographic factors of consumers on on-line shopping, respondents’ behaviour, awareness about the rules and regulations of online shopping and benefits and services of online shopping. The data were collected through Questionnaires. Percentage analyses have been used in the analysis. Results of the study reveal that on-line shopping in India is significantly affected by various Demographic factors like age, gender, marital status, family size and income.