The impact of the digital economy on the green transformation of the sports industry: the moderating role of marketization of data factors

The results highlight that the digital economy acts as a key driver of the green transformation of the sports industry. Promoting the marketization of data factors can further amplify this effect. Policy implications include improving data property rights and trading systems, strengthening digital infrastructure and governance capabilities, and implementing differentiated regional strategies to achieve coordinated and sustainable upgrading of the sports industry.