ASSESSING THE EFFECT OF LOGISTICS MANAGEMENT PRACTICES ON SME MARKETING PERFORMANCE IN CALABAR METROPOLIS

The study examined the effect of logistics management practices in Calabar. The specific objectives were to investigate the effect of warehouse management, inventory, transportation and order processing on marketing performance of SMSEs in Calabar, Cross River State. The research design used for this study is the survey method. Primary data were collected from small and medium scale enterprises (SMSEs) in Calabar using questionnaire. The data were analysed using inferential and descriptive statistical tools. Based on the results, it was revealed that warehouse management, inventory management, transportation management and order processing have a significant effect on marketing performance of SMSEs in Calabar. On the basis of the findings, it was concluded that logistics and supply chain managers should encourage effective and efficient logistics management practices in their organizations to enhance their marketing performance