Mapping Research Trends in AI-Based Tourism and Hospitality Marketing: A Bibliometric and Thematic Review

This bibliometric and thematic assessment reveals the evolving intellectual landscape of AI applications in tourism and hospitality marketing, documenting substantive research growth and the emergence of distinct thematic clusters that shape current and future research agendas in this dynamic field.

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Publication Details

Journal
F1000Research
Published
2026-02-05
DOI
https://doi.org/10.12688/f1000research.177254.1
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Mapping Research Trends in AI-Based Tourism and Hospitality Marketing: A Bibliometric and Thematic Review

Premendra Kumar Singh, Pankaj Kumar Tyagi, Priyanka Tyagi, Priyanka Aggarwal et al.
F1000Research
Digital Marketing and Social Media
article

Mapping Research Trends in AI-Based Tourism and Hospitality Marketing: A Bibliometric and Thematic Review

Premendra Kumar Singh, Pankaj Kumar Tyagi, Priyanka Tyagi, Priyanka Aggarwal, Asokan Vasudevan
article en

Abstract

This bibliometric and thematic assessment reveals the evolving intellectual landscape of AI applications in tourism and hospitality marketing, documenting substantive research growth and the emergence of distinct thematic clusters that shape current and future research agendas in this dynamic field.

F1000ResearchVol. 15
Chandigarh University (IN), INTI International University (MY), Maharaja Engineering College (IN), Wekerle Business School (HU), Sharda University (IN)
Decent work and economic growth
Openalex Percentile: Top 69%
Digital Marketing and Social Media
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