Linguocultural Aspects of Verbalization of Chromosymbolism

The article examines the linguocultural meaning and role of color symbolism using national heraldry. Two types of semiotic units are distinguished in color symbolism: symbols whose image refers to some natural color standard that motivates the color, and symbols whose connection between the planes of expression and the content of the semiotic formation is conventional and conditioned exclusively by cultural tradition. The content plane of color symbols that receives an explicit interpretation in state heraldry is represented by both specific objects that act here as prototypes motivating the symbol and concepts of one or another level of abstraction, and the connection of these concepts with color is not figuratively motivated in any way and is conditioned exclusively by cultural traditions. The medieval list of secular and Christian virtues to which the main heraldic colors refer is supplemented in today’s state heraldry by modern concepts and ideals.