Source Credibility and Attitude of Male Residents of South-East Nigeria to Prostate Cancer Health Communication

Abstract This paper examined the credibility and attitude of male residents of South-East Nigeria in relation to prostate cancer health communication. Data from the questionnaire was analyzed using descriptive statistics. Findings show that the majority respondents did not trust the source from which they received prostate cancer health communication. This indicates poor information dissemination by the mass media. The hypothesis indicates that a relationship exists between perceived credibility of source and attitude to prostate cancer health communication. This implies that male folk are more likely to be influenced positively by reinforced interpersonal prostate cancer health communication if they perceive the source of such communication as credible. Findings reveal that the influence of already disseminated prostate cancer health communication on attitude and response to majority of respondents was poor. The study recommends focus on clear, direct and consistent messages to improve prevention and treatment behavioral practices. In the light of the influence of interpersonal communication in reinforcing messages relevant stake holders should integrate them into all efforts towards combating prostate cancer. There is also urgent need to develop a national policy with the aid of all stakeholders and for help to subsidize costs relating to screenings/diagnosis and treatment on prostate cancer.