The Sociocultural Underpinnings of Linguocreativity: Digital Community Discourse Strategies

This study examines the structural and functional organization of creative linguistic practices in digital communication environments through the prism of their sociocultural determinants. The empirical basis comprises a text corpus representing discursive practices of marginal internet communities within the Russian-speaking digital sphere, collected starting from 2020. The methodological framework combines corpus analysis, critical discourse analysis, and sociolinguistic approaches, enabling the identification of profound interconnections between linguistic innovations and social processes in digital environments. The research reveals three fundamental aspects of subcultural linguistic creativity: first, the process of semiotic hybridization combining traditional and digital communication elements; second, the formation of complex sociolinguistic identification systems; third, the mechanisms of linguistic practice adaptation to technological specificities of digital platforms. These processes are shown to extend beyond mere communication, playing a crucial role in constructing alternative social realities. The theoretical significance lies in reinterpreting traditional linguistic paradigms within the framework of digital language anthropology. The practical value involves developing new methodologies for analyzing language dynamics in digital transformation contexts. Future research should explore artificial intelligence’s impact on the transformation of subcultural language systems and their diffusion into mainstream culture.