Public Awareness and Understanding of ESG Investing

ESG (Environmental, Social, and Governance) investing has gained increasing importance as a sustainable approach to financial decision-making. This study examines public awareness and understanding of ESG investing among retail investors in India. Using a descriptive research design, primary data was collected from 99 respondents through a structured questionnaire and analyzed using PSPP. The findings indicate that while awareness of ESG investing is relatively high, in-depth knowledge and practical application remain limited. Concerns related to greenwashing and lack of transparent information significantly affect investor trust and adoption. The study highlights the need for improved investor education, standardized ESG reporting, and stronger advisory support to encourage informed and sustainable investment decisions.