Exploring heuristics and assessing their impact in discrete choice experiments: a proof-of-principle
Ignoring heuristics that violate RUT assumptions biases preference estimates, marginal rates of substitution and uptake predictions in DCEs. We recommend assessing the likely presence and impact of heuristics in sensitivity analyses of future DCEs to ensure robustness and accuracy of results.
Authors
- Nicholas V. R. Smeele (ORCID: https://orcid.org/0000-0001-8290-6217)
- Stella Maria Marceta (ORCID: https://orcid.org/0000-0003-2991-5442)
- Jorien Veldwijk (ORCID: https://orcid.org/0000-0003-4822-5068)
- Joffre Swait
Institutions
- Erasmus University Rotterdam (NL)
Publication Details
- Journal
- Social Science & Medicine
- Published
- 2026-02-05
- DOI
- https://doi.org/10.1016/j.socscimed.2026.119044
- Primary Topic
- Economic and Environmental Valuation
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- Uppsala Universitet