Knowledge Centers and Edutainment Integration: Bridging Entertainment, Innovation, and Education for Saudi Arabia's Vision 2030

Edutainment technologies—such as serious games, simulations, augmented and virtual reality, immersive technology learning environments—are transforming global approaches to education and lifelong learning. This study examines their potential through the lens of Saudi Arabia's ongoing digital transformation under Vision 2030, using scholarly literature and national survey data to assess public readiness and perceived value. Findings indicate strong societal support for immersive, hands-on learning tools that can make STEM subjects more engaging and accessible for diverse learners. At the same time, challenges common across many countries persist, including inconsistent digital infrastructure, limited teacher preparation, and misconceptions about game-based learning. To address these gaps, the study highlights the need for national science and knowledge centers that integrate education, entertainment, and culture. The Sheikh Abdullah Al Salem Cultural Centre in Kuwait is presented as a successful regional model demonstrating how immersive environments can strengthen digital literacy, enhance motivation, and promote lifelong learning. The study concludes with policy recommendations centered on strategic planning, cross-sector collaboration, and sustained investment to scale edutainment-driven learning ecosystems capable of equipping future generations for rapidly evolving knowledge economies.