Intention to use artificial intelligence among SME account executives
This study uses the Unified Theory of Acceptance and Use of Technology (UTAUT), technical qualities, and individual traits.
Authors
- Gehad Mohammed Ahmed Naji (ORCID: https://orcid.org/0000-0001-6125-4934)
- Dr Khairul Shafee Kalid
- Lim Cheah
- Yulita Hanum P. Iskandar
- Muhammad Shoaib Saleem
Institutions
- INTI International University (MY)
- Universiti Sains Malaysia (MY)
- Petronas (Malaysia) (MY)
- Universiti Teknologi Petronas (MY)
Publication Details
- Journal
- Frontiers in Artificial Intelligence
- Published
- 2026-02-06
- DOI
- https://doi.org/10.3389/frai.2026.1701133
- Primary Topic
- Technostress in Professional Settings
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- Universiti Teknologi Petronas