Green Technologies and Sustainability: The Role of Digital Leadership in Agricultural SMEs

In a global context marked by the transition to a more sustainable economy, this study investigates how green technologies, supported by digital leadership, contribute to strengthening organizational sustainability, particularly within the agricultural sector. Adopting a qualitative approach, the study relies on empirical data collected through an interview with the CEO of an innovative Tunisian company specializing in smart irrigation solutions. Thematic analysis reveals that the integration of green technologies not only enhances the productivity and profitability of farms, but also preserves natural resources and promotes environmentally friendly practices. The role of the manager, characterized by a proactive vision, adaptability, and a commitment to sustainability, proves to be decisive in guiding the company towards a successful ecological transition. Furthermore, the study identifies several obstacles, such as the initial cost of technologies, technical complexity, and resistance to change, while emphasizing the importance of strategic and institutional support to facilitate adoption. Ultimately, this research highlights the crucial managerial role of digital leadership in linking technological innovation and sustainability, while acknowledging the exploratory nature and limited generalizability inherent in a single-case study.