How Message Framing and Subsidy Design Shape Hearing Health Care Decisions Among Older Adults With Hearing Loss: Evidence From a Mixed-Methods Approach

Integrating message framing, subsidy schemes, and behavioral intervention strategies is recommended to enhance the uptake of HHC services. Policymakers should use loss-framed messages for hearing screening promotion and provide in-kind subsidies for hearing aid adoption. Equally important are efforts to improve hearing health literacy, alleviate financial constraints, and implement patient-centered decision making in HHC services.