Using search engine analytics to identify public interest and needs in periodontal disease: a retrospective comparative search term analysis of the keywords “periodontitis” and “gingivitis” for the years 2008–2025 in 5 different countries

Search interest in gingivitis and periodontitis is high and has grown significantly from 2008 to 2025 across all examined countries. This suggests increased awareness but also reveals a need for improved education and accessible information. Frequently searched topics focused on etiology, diagnosis, and treatment, underscoring the role of search engines as key sources of medical information. These insights offer valuable, unfiltered reflections of patient concerns and questions. In an era of personalized medicine, such data should be integrated into patient-centered care strategies to better address individual needs.