Direct-to-consumer commercial virtual care: a scoping review

Despite a large number of studies assessing DTC commercial virtual care, we have little insight into impacts on quality of care, health outcomes, health system utilisation and privacy-related ethical concerns. The financial ties with industry suggest that there may be bias in the body of research literature.

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Publication Details

Journal
BMJ Open
Published
2026-02-01
DOI
https://doi.org/10.1136/bmjopen-2025-105555
Primary Topic
Telemedicine and Telehealth Implementation
Type
article
Field-Weighted Citation Impact
0.00

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article

Direct-to-consumer commercial virtual care: a scoping review

Lindsay Hedden, Lauren Lapointe‐Shaw, Edward Xie, Sheryl Spithoff et al.
BMJ Open
Telemedicine and Telehealth Implementation
article

Direct-to-consumer commercial virtual care: a scoping review

Lindsay Hedden, Lauren Lapointe‐Shaw, Edward Xie, Sheryl Spithoff, Brigid Goulem, Aydin Visanji, Aude Motulsky, Prisha Bhavsar, Catriona A Arnott, Katie Merriman, James Shaw, Danyaal Raza
article en

Abstract

Despite a large number of studies assessing DTC commercial virtual care, we have little insight into impacts on quality of care, health outcomes, health system utilisation and privacy-related ethical concerns. The financial ties with industry suggest that there may be bias in the body of research literature.

BMJ OpenVol. 16(2)
St. Michael's Hospital (CA), Simon Fraser University (CA), University of Toronto (CA), Trillium Health Centre (CA), Women's College Hospital (CA), Toronto General Hospital (CA), Public Health Ontario (CA), Centre Hospitalier de l’Université de Montréal (CA), McMaster University (CA)
College of Family Physicians of Canada
Reduced inequalities
Openalex Percentile: Top 68%
Telemedicine and Telehealth Implementation
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