A STUDY ON INVESTORS' ATTITUDES TOWARDS DIGITAL CURRENCY AS AN INVESTMENT OPTION

A study on investors’ attitudes towards digital currency as an investment option has been undertaken to understand how investors perceive and respond to this emerging form of investment. Digital currency has gained significant attention due to the rapid growth of cryptocurrencies and the increasing interest in central bank digital currencies. Despite its growing popularity, investors’ attitude towards digital currency remains mixed because of factors such as high price volatility, regulatory uncertainty, security concerns, and technological complexity. The present study is descriptive in nature and is based entirely on secondary data collected from published research articles, journals, reports, and official websites. The study focuses on key factors influencing investors’ attitude, including awareness, perceived risk, technological familiarity, and social influence. The analysis of existing literature indicates that while digital currency attracts investors due to its high return potential and technological innovation, concerns related to risk and lack of clear regulatory frameworks continue to affect investment decisions. The study highlights the importance of investor awareness and regulatory clarity in improving investor confidence and encouraging the responsible adoption of digital currency as an investment option.