Clearly flavoured: rising popularity of ‘clear’ flavoured e-cigarettes and what online descriptions reveal
The presence of flavour terminology in clear-flavoured e-cigarette product descriptions suggests that purportedly unflavoured products, such as clear-flavoured e-cigarettes, are marketed with language that implies flavoured characteristics. E-cigarettes classified as 'clear' flavour may bypass state and local flavour restrictions, advertising flavour experiences that appeal to youth.
Authors
- Megan C Diaz (ORCID: https://orcid.org/0000-0001-6915-2529)
- Jennifer M. Kreslake (ORCID: https://orcid.org/0000-0001-6605-1327)
- Adrian Bertrand (ORCID: https://orcid.org/0000-0001-5759-2316)
- Barbara Schillo (ORCID: https://orcid.org/0000-0003-0847-2996)
- Rebecca M. Goyette (ORCID: https://orcid.org/0009-0009-9588-0314)
- Tyler Minter
Institutions
- American Legacy Foundation (US)
Publication Details
- Journal
- Tobacco Control
- Published
- 2026-02-04
- DOI
- https://doi.org/10.1136/tc-2025-059639
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 0.00