Why digital wallets are key to fundraising success
For the last decade, GivingTuesday has marked the start of the busiest few weeks in the nonprofit fundraising calendar. In 2025, an estimated 38.1 million people in the U.S. participated in one way or another, while nonprofits notched $4 billion in donations—a 13% increase over the previous year.
Authors
- Charles Chuankai Zhang (ORCID: https://orcid.org/0000-0002-1027-9733)
Publication Details
- Journal
- Nonprofit Business Advisor
- Published
- 2026-02-01
- DOI
- https://doi.org/10.1002/nba.33113
- Primary Topic
- FinTech, Crowdfunding, Digital Finance
- Type
- article
- Field-Weighted Citation Impact
- 0.00