Technostress and its Effects on Graphic Design Works – A Case Study of Experienced Designers in a Developing Nation

The study aimed to examine the effects of technostress on graphic design projects. This research employed a constructivist methodology and adopted a qualitative approach. Purposive sampling ensured a deliberate and targeted selection of experienced graphic designers in Kumasi, Ghana. Structured interviews were conducted with the skilled designers at Asafo, a busy hub for graphic design works in Kumasi. Twenty designers were interviewed, and their responses were analysed thematically. The interview transcripts were categorised and coded in Microsoft Excel to identify recurring patterns related to technostress in graphic design projects, focusing on its effects on designers’ work from the perspectives of confidence, workflow, and creativity. It was identified that hardware and software compatibility issues, inability to update regularly due to pirated design software, obsolete skills resulting from modifications to the design software’s environment, and client rigidity were the primary causes of technostress. These affected the work being created and, therefore, designers should promote open communication and foster supportive work environments to mitigate their effects, thereby improving project quality and motivation. The study concludes by emphasising the importance of continuous improvement, learning, and understanding technostress in graphic design projects to support and motivate designers in their work. The study contributes to digital transformation in graphic design practices and throws light on the technologically induced stress in a developing nation in Africa.