Turning Negative Rural Storylines into Attractive Rural Places in Honey Business

Turning negative rural storylines into narratives of attractive rural places is a marketing and branding method in which emphasising authentic connection to place by turning negative rural features to positive imaginaries is used.

Authors

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-12-01
DOI
https://doi.org/10.5281/zenodo.18483319
Primary Topic
Organic Food and Agriculture
Type
article
Field-Weighted Citation Impact
0.00
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article

Turning Negative Rural Storylines into Attractive Rural Places in Honey Business

Tanja Kähkönen, Michael den Herder
Zenodo (CERN European Organization for Nuclear Research)
Organic Food and Agriculture
article

Turning Negative Rural Storylines into Attractive Rural Places in Honey Business

Tanja Kähkönen, Michael den Herder
article en

Abstract

Turning negative rural storylines into narratives of attractive rural places is a marketing and branding method in which emphasising authentic connection to place by turning negative rural features to positive imaginaries is used.

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 21%
Organic Food and Agriculture
DOIOpen Access PDFOpenAlex
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