Integrating Community Economy Context-Based Learning and Entrepreneurship Education to Enhance Entrepreneurial Language Skills

The Thailand 4.0 agenda elevates entrepreneurship education (EE) as a lever to escape the middle-income, inequality, and imbalance traps, yet EE remains weakly embedded in basic education—especially in Thai language. We designed and piloted a community-economy context-based learning model integrating EE (CEC-EE) for Grade 12 Thai via a two-cycle R&D process: needs analysis (surveys and focus groups with teachers and students) and prototype development. The model operationalizes six instructional steps (6Cs: connect, comprehend, clarify, construct, carry over, and conclude) anchored in Mae Chan’s community economy and targets entrepreneurial language skills (ELSs) consisting of analytical reading and creative writing. In a one-group pretest–posttest with Grade 12 students (n = 32), academic achievement and ELSs—analytical reading and creative writing—improved markedly. Posttest means exceeded pretests with very large effect. Experts rated the model appropriate, feasible, and useful; teachers and students reported high perceived value alongside concerns about implementation cost, support capacity, and student readiness. The CEC-EE model offers a context-responsive pathway for embedding EE in Thai-language instruction; future work should employ comparative designs, multi-site samples, and cost-effectiveness analyses to assess scalability and sustained impact.