Driving sustainability in industrial supply chains: insights from the Iranian steel sector

Purpose This research investigates the interplay between technology adaptation and macropolicies (MP) on the sustainability of supply chains in the steel industry in Iran. The sector holds significant importance for economic growth and environmental sustainability, making it a crucial area of investigation. The aim of the study is to provide supply chain executives and policymakers helpful knowledge to improve sustainability initiatives. Design/Methodology/Approach A quantitative research approach was utilized, employing a structured survey distributed to 160 industry experts. Regression analysis, path modeling and bootstrapping techniques were utilized to examine the mediating role of industry-specific challenges (ISC) in sustainable supply chain management (SSCM). Findings The results suggest that technological adaptation and MP significantly impact SSCM. However, the relationship is mediated by ISC, demonstrating that achieving sustainability objectives involves tackling supply-demand fluctuations, ecological impact and data inefficiencies. Practical implications This study offers actionable recommendations for policymakers and steel industry leaders to enhance sustainability through targeted regulations, improved data management strategies and the adaptation of emerging technologies. Originality/Value This study contributes to the literature by providing a sector-specific analysis of sustainability in industrial supply chains, particularly in a developing economy context. Particularly, it offers novel perspectives on how emerging economies might improve supply chain sustainability by highlighting the interplay of political, technological and industry-specific issues.