A Mixed-Methods Analysis of Motivational Dynamics and Strava Use in Active Club Runners

The application Strava is widely used among runners, yet its influence on motivational processes remains unclear. This study examined endurance sport self-efficacy, achievement goals, fitness indicators, and Strava use in 225 active club runners using validated quantitative instruments and qualitative survey data. Self-efficacy and achievement goal scores were generally high. Greater endurance capacity was associated with higher self-efficacy and task-approach goals. Strava settings and subscription status were not associated with motivational outcomes; however, runners who had deleted training sessions due to perceived slow running pace scored higher on other-avoidance goals. Qualitative findings showed that Strava can enhance training through feedback, routine building, and social connection, while also introducing pressure, comparison, and stress, particularly during injury or reduced performance. Several participants reported adapting their use of the app to preserve motivation. Overall, Strava's motivational impact appears context dependent and shaped by both its features and individual usage patterns.